I don't really want to get all sexist here, but this topic has me intrigued. My friend has a new gynaecologist and that oncologist is a woman, the first 'woman' specialist she has ever encountered, and already she can see 'la difference'. It is stark and startling.
The good doctor uses flowery stationery to communicate! Not the cold, impersonal crispness of a business letter. Her communications vibrate with implicit messages of good will, positive thinking, and a generalised 'life is beautiful' subtext. Astounding to my friend because of the implied warmth and humanity from a professional.
Her gynaecologist's business card is decorated with frangipani. She found this sensitivity and personalisation ... wonderful. It communicated a message that stated baldly that this may be an oncologist dealing with life's imponderables, but that didn't have to make the rest of life ugly and fearful.
The good doctor also uses the same images on her business letters stating the ugly truths of private health insurance and the specialist gap. Somehow it softened the financial blow. At least it came with a bunch of virtual flowers.
It is dire enough to be facing uterine cancer, but in having a doctor that cares enough to communicate using uplifting images, my friend knows that she will be in good hands. Would that we all could receive this message from those tasked with guiding us through some of our darkest hours.
Has anyone else encountered this style of communication from the so-called 'healing' professions? There should be more of it surely?